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When Alfred Peet opened his first coffee shop in Berkeley, CA in 1966, he ignited a revolution that changed the expectations of American coffee drinkers. We’ve never stopped following his example, using only the world’s finest coffees, and expertly roasting to exacting standards to achieve the richest, most flavorful cup.
Peet's Values
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Since our founding, we’ve never stopped going to nearly unimaginable lengths to bring you the best coffee. We’ve gone trekking to remote mountain farms to source the highest quality beans. We listen to the sound that the beans make when we roast them. We taste hundreds of cups of coffee a day to make sure we’ve nailed the flavor and quality (at least that’s our excuse).
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When other brands are leaning toward sugary drinks and robots, we stick to high-quality coffee roasted by hand. We are relentless in our dedication to doing it the right way. The legacy of Alfred Peet lives on in every cup whether ordered online, selected at a grocery story or served in any one of the more than 370 Peet’s Coffee locations in the U.S., China, and Dubai.
