JDE Peet's Overview

L’OR Coffee is a subsidiary of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee.

In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today we are the world’s largest pure-play coffee & tea company by revenue active in more than 100 markets around the world.

ROOTS DATING BACK TO 1753

In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.